What it actually does
Uberall is Uberall GmbH, Hussitenstraße 32-33, Berlin. Still live. Founded 2013. Anthony Foy is CEO as of 2024. Private. They bought Navads in 2018 and MomentFeed in 2021. The 2026 homepage is a multi-location marketing platform: listings, GEO Studio, reviews, locator and local pages, local social, UB-I. Location Marketing Cloud and Near Me are ancestry, not the live brand.
Listings push NAP, hours, photos, and attributes to 150-plus directories, including Google, Apple Maps, Bing, Yelp, and voice. Reviews is a named SKU: monitor Google, Facebook, Yelp, TripAdvisor and 80-plus, AI draft replies, email and QR asks, paid SMS. That earns review-management. Messages is Google Business Messages and Facebook Messenger for chains. Do not tag it as a shop chatbot. UB-I is a marketing agent. It does not answer the phone. SMS on this platform is outbound review asks, not missed-call text-back.
No Jobber, Housecall Pro, Dentrix, Mindbody, or Clio.
Who should buy it
Buy it if you run 50 to 50,000 locations and HQ needs one dashboard. Retail, QSR, hotels, banks, healthcare networks. Burger King and Pret-scale, not a van.
Do not buy it if you are a plumber, HVAC shop, salon, dentist, or solo law firm. If you needed NAP and GBP, Moz Local at $20. If you needed a rank grid plus citations you keep, BrightLocal at $41 plus $3.20 a site. If you needed humans who hand you logins, Whitespark at $399 once. Synup Solo is $49. Yext is the other Custom enterprise knowledge graph. Skip that too.
The reason not to buy is you are not the customer, and the paper is annual. Live pricing August 25, 2026: Show Up, Stand Out, Connect. No dollar, no per-location rate. CTAs are request pricing, get a personalized quote, book a demo. Official not-for list starts with a single-location small business looking for a free or very low-cost tool. GmbH terms, July 28, 2025: annual subscription plus set-up fee, fees non-refundable and payable in advance, auto-renew, default three-month non-renew notice. Helpjuice says cancel before the last day of contract. That fights the GTC. Closed locations still bill. US paper is MomentFeed UB, Inc. d.b.a. Uberall, California, San Francisco. German paper is Munich courts. GEO Studio is the only public list: US $109 / $449, DE €99 / €399. Do not put those in the listings field. G2 “25 plus locations” is a directory filter, not on uberall.com/pricing. Third-party $3,600 to $9,000 a year is unverified. Capterra $199 a year looks like Yext bleed. Do not use it.
Capterra 2018: dashboard 100 percent health while live listings were wrong. 2025: photos marked updated that were not. Trustpilot indexed: fake directory live status, broken NAP, unusable rank and sentiment, oversold AI replies.
The verdict
Capterra 4.6 from 37 (live HTML August 25, 2026). Support 4.8, value 4.4. Twenty-five of 37 incentivized. Four 2025 reviews, all 4 to 5 stars, none trades. One 2021 body is Uber rideshare. Wrong company. Software Advice and GetApp are the same 37. G2 live HTML DataDome 403; indexed 4.3 from 140, blogs 4.3 from 148. Rank tracking 7.8 versus BrightLocal 9.3. Trustpilot live HTML WAF 403; indexed 2.5 from 5, 60 percent one-star, includes a job-scam post. TrustRadius 10 from 7 (live, tiny). BBB: no Uberall listings-vendor profile. Reddit: none retrieved.
Official current-platform price August 25, 2026: Custom. GEO Studio $109 is not listings.
Skip. The product is real for a 400-location chain. It is the wrong buy for one truck. If you needed NAP, Moz Local. If you needed citations you keep, BrightLocal or Whitespark.