What it actually does
Thryv is Thryv Holdings (NASDAQ: THRY), Grapevine, Texas. Still live. The company used to be Dex Media and YP. The software on thryv.com is branded Thryv. Do not call it Dex.
The 2026 homepage is an AI growth platform: listings, reviews, a Thryv-hosted site, social, call tracking, and optional done-for-you ads they call Boosts. That is local SEO plus review management. It is not an AI receptionist. It is not missed-call text-back. Command Center WebChat is a human inbox, not a chatbot. A compare table still checks Missed Call Text Back. There is no product page and no SKU.
Business Center is still sold at $185 a month plus $250 onboard: CRM, booking, invoices, ThryvPay. Generic SMB ops. Not Jobber dispatch. Not Dentrix. Not Mindbody. Not Clio. In July 2026 they shipped a native Jobber integration and told home-service shops to keep Jobber as the system of record.
Who should buy it
Buy Marketing Center Starter at $99 a month if you already run Jobber and you need 60-plus directories plus AI review asks. Signature is $399: GBP help, Yelp, a designed site, five social profiles, AI Lead Insights. Amplify is Custom. Boosts are sales-quoted and only on Signature and Amplify. Workforce Center $49 sits on the AI-info page, not on /pricing/.
Do not buy Business Center if you already have Jobber, Housecall Pro, Dentrix, Mindbody, or Clio. Do not buy it as a phone. Do not buy it if you only needed Google review asks. That is NiceJob at $75.
The reason not to buy is the paper, and it is 2026, not folklore. SaaS terms (October 1, 2025): three-day refund, then 30-day written notice, month-to-month after whatever term is on the Order, no refunds, Texas AAA, class waiver. Tracking numbers stay with them. Print Yellow Pages is a different contract (March 2026): 18 to 24 month issue, Close Date auto-renew at undiscounted rates, bundle clawback, they can stretch print by six months and drag digital with it. BBB Dallas, live August 25, 2026: A+, 352 complaints in three years, 96 closed in twelve months. Lori L, June 17, 2026: official go-down date, then billed, then collections. Thryv’s own August 3 complaint reply admits a rep failed to cancel and billed again. Another 2026 complaint: digital cancel, print still locked to September 2027. Trustpilot live HTML was CloudFront 403; indexed about 2.3 from 377.
If sales attaches a Real Yellow Pages line, a six-month lock, or Boosts, walk. Get no print, monthly after the Order, and cancel by the contact form, in writing. Sales talk is void unless a signed amendment (Platform ToS section 28).
The verdict
Capterra and Software Advice 4.2 from 535 (same Gartner pool, live HTML August 25, 2026). Value 4.03. Eleven percent one-star. Many 2026 fives are vendor-referred. G2 live HTML DataDome 403. G2 AI page May 2026: 4.3 from 1,877. Compare snippets still show 4.6 from 415. Do not average. Trustpilot about 2.3 from about 377 (indexed). TrustRadius 8.7 from 15; bodies on the page are May 2022 incentivized. Reddit: none retrieved. No named plumber, HVAC, salon, or dentist review bodies in this pass. Construction office and one law-firm attorney are the closest.
Official list August 25, 2026: Starter $99 a month, Signature $399, Amplify Custom. Annual Save 15% is advertised; the exact annual dollars are not on the page. Q4 2025 SaaS ARPU was $373. That is ARPU, not list. Kickstart $646 / Ignite $881 / Accelerate $1,475 were a 2025 sale page. Directories still print $149 and $244. Stale. Do not use them.
Situational. Listings plus reviews on Starter, sitting on Jobber, with print refused in writing, can work. The 2026 BBB file is cancel and print, not the calendar. If you needed only NAP, Moz Local at $20. If you needed only reviews, NiceJob. If a closer opens a Yellow Pages order, you are not buying software anymore.